Serie A TIM: Aurora (jewellery), regional partner of Juventus FC for Southeast Asia from 2021-22

Aurora, an Italian jewellery brand, has become the "official gold gram bar partner" of Juventus FC (Serie A TIM) for Southeast Asia, from 2021-22, announced the club on 14/12/2021.

Aurora has the status of regional partner, the fifth level in the Italian club's sponsorship hierarchy. "The collaboration between these two great brands will be based not only on excellence, but also on creativity. Aurora is in fact known for its range of specially-themed jewellery: this new partnership will then be the perfect opportunity to launch the 'Juventus 1g 24k Gold Bar' which will be inspired by the Juventus kit and logo," said the club, whose gold bar will pay tribute to the club's players and celebrate its 10-year anniversary.

"This collaboration will strengthen our presence in Southeast Asia: Juventus has spared no efforts to expand its brand and make it always more present not only in football, but also in fashion and lifestyle. We are confident that this partnership will be another great attraction for all our fans," said Federico Palomba, managing director APAC at Juventus FC.

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