Paris Saint-Germain: Big Cola & Volt (beverages, AJE Group) become regional partners in 19 countries

AJE Group, a Peruvian company specialised in beverages, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) on three continents (Asia, Africa and South America) for three seasons (2021-2024), announced the club on 17/12/2021.

As part of the agreement, AJE Group will promote its beverage brands Big Cola (the 4^th best-selling carbonated drink in the world) and Volt (the 5^th best-selling energy drink in the world). The partnership covers 19 countries:
• For Volt: 11 South American countries (Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico) and one African country (Egypt).
• For Big Cola: five countries in Asia (India, Thailand, Indonesia, Vietnam, Bhutan), one African country (Cameroon) and one South American country (Venezuela).

Of Paris Saint-Germain's five regional partners (fifth level in the club's sponsorship hierarchy), AJE Group is the only one that is not a sports betting operator. "We both share strong ambitions to develop our brands' presence worldwide while offering the best possible experience to…