DFB: Infront extends its role as distributor of international TV rights for German federation

The media and marketing rights agency Infront has sold the TV rights for the 2014-15 DFB-Pokal -- the DFB Cup -- in 200 countries and territories around the world, the company announced on 14/08/2014. The first round will take place from 15 to 18/08/2014.

In 2012-13 Infront sold rights to DFB Pokal in 170 countries and regions worldwide. For 2014-15, the agency took on additional geographical zones in its role as international media adviser to the DFB (German Football Association), which began on 21/12/2011 and runs to the end the 2017-18 season. The agreement covers the international sale of TV rights for all broadcast platforms for the German Cup and friendly matches played at home by the German team.

Beginning with 2014-15, Infront will have the right to market the rights for the Asia-Oceania region, which it did not have for 2011-2014. Beginning with 2015-16, the agency will sell these TV rights in some Central European countries that were excluded from the original agreement.

Pay-TV channels ESPN (for the United States and Brazil), Televisa and DirecTV (Central and South…