Brazil: Amazon acquires its first football rights in the country with Copa do Brasil 2022 matches

Amazon has acquired the exclusive broadcast rights in Brazil to 30 matches of the Copa do Brasil 2022, sub-licensed from the Brazilian broadcast group Globo, announced the US e-commerce group on 15/12/2021. The agreement also includes six matches (the semi-finals and the two-legged final) on a non-exclusive basis.

"The Copa do Brasil 2022 is a milestone for Prime Video, becoming the first live football event that the company will broadcast exclusively in the country. This is a great way to expand and diversify the content offered to Prime members," said João Ferraz de Mesquita, country manager for Prime Video in Brazil.

The deal between Amazon and Globo follows a distribution agreement between the two groups in June 2021, to make the Brazilian company's pay-per-view service available on Prime Video. At the time, Globo said the deal would open up nearly 1,000 football matches to Prime Video subscribers, including Brazil's Campeonato Brasileiro Serie A (Brazilian first division).

• Prime Video (Amazon's free delivery service and series/movie offering) launched in Brazil in 2019 for…