LaLiga: a thematic restaurant and virtual reality game launched at PortAventura World (theme park)

LaLiga, in partnership with the PortAventura theme park and the Kosmos group (presided over by Gerard Piqué, FC Barcelona), has launched "LaLiga TwentyNine's", a themed restaurant dedicated to the Spanish league and located in the PortAventura World park (Salou, ESP), as well as "The Beats Challenge", a virtual reality video game combining a visit to the park and football challenges (see below), announced the Spanish body on 16/12/2021.

These two projects, which required an investment of €10m, constitute the first stage of the joint venture created by the three parties on 14/09/2020. In a second stage, €40m will be invested to create a LaLiga-themed attraction within the park. A final stage will see the creation of a LaLiga theme park within PortAventura World, for an additional investment of €100m bringing the total cost of the project to €150m.

"LaLiga TwentyNine's and The Beats Challenge connect the world of sport and football with the world of entertainment and emotions in an innovative way, combining physical and virtual experiences that aim to provide innovative content to the…