Olympique de Marseille: JBO (betting) extends as regional partner in Asia for 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has extended as a regional partner of Olympique de Marseille (Ligue 1 Uber Eats) in Asia from 2021-22, announced the French club on 20/12/2021. JBO became OM's first regional partner in Asia in 2020-21.

"JBO continues its close collaboration with Olympique de Marseille (OM) across a series of key activations and content-marketing opportunities. The deal adds more muscle to OM's progressive and ambitious expansion over the past 12 months, growing its global footprint into more emerging markets," said the club.

In Asia, JBO has also been a regional partner of Bologna FC 1909 (Serie A TIM) since 2019-20 and Real Betis Balompié (LaLiga Santander) since 2019-20 (first under the RB88 brand, then JBO in 2021-22).

Olympique de Marseille also extended its partnership with the equipment supplier Puma until 2027-28 on 17/12/2021. The new agreement will increase Puma's annual sponsorship allocation from €15m (2018-2023) to €20m (excluding bonuses) over the 2023-2028 cycle, with bonuses of up to an additional €5m, according to reports…