FIFA/Women's World Cup 2023: Visa becomes the body's "first-ever women's football partner"

Visa has extended its agreement with FIFA to become the "the first global FIFA women's football partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023," announced the body on 21/12/2021.

"As the exclusive payment service for the FIFA Women's World Cup 2023, Visa will implement its innovative payment technology at tournament venues and deliver exclusive experiences for fans and clients, ranging from delivering innovative ways to pay to utilising Visa's exclusive marketing campaign assets and thus drive mutual business priorities with clients. Visa will also incorporate its highly successful Team Visa programme, activate the Player of the Match award and create unforgettable experiences for fans in 2023 - all with a view to elevating and building on the unparalleled momentum around the women's game," explained FIFA.

The American payment solutions and financial services group had previously extended its partnership with FIFA until 2022 on 14/01/2014. The two parties have been linked since 2007. The value of the partnership…