ExclusiveMedia rights: "We like longer contracts" (Peter Nørrelund, Nent Group)
"We like longer contracts because they give us an opportunity to develop sports properties in partnership with rights owners, rather than needing to renegotiate every other year. These owners recognise the value our approach creates, and this has supported us in securing Premier League to 2028 and Bundesliga to 2029 (in 9 and 10 markets...