LaLiga: FC Barcelona, first club to reach 100 million likes on its Douyin (TikTok) content

FC Barcelona (LaLiga Santander) has become the first football club to accumulate more than 100 million likes on its content published on the platform Douyin (equivalent to TikTok in China), announced the club on 21/12/2021. Barça has gained more than 3.6 million followers since the opening of its official account on the social network on 25/01/2019 (compared to 12.4 million fans on TikTok).

"This latest digital milestone reinforces FC Barcelona's commitment to creating engaging and localised content tailored to fans in China, incorporating local music and focusing on historic, exhilarating, and heart-warming moments that appeal to the Douyin community. Top performing posts feature iconic moments throughout Barça's 122-year history, including memorable moments from legends Ronaldinho and Carles Puyol, a stunning goal from Pique and Ter Stegen's celebration following the famous 6-1 Paris Saint-Germain (Ligue 1 Uber Eats) Champion League match (08/03/2017)," explained the Catalan club.

"FC Barcelona is constantly expanding its digital footprint in China to bridge the physical distance…