Ligue 1 Uber Eats: AS Saint-Étienne unveils a new logo to be used from 2022-23

AS Saint-Étienne (Ligue 1 Uber Eats) has unveiled a new logo and associated visual identity, which will be used from the 2022-23 season, announced the French club on 01/01/2022.

AS Saint-Étienne launched a major public consultation to change its logo on 15/09/2021. A first phase allowed three logos to emerge, which were then submitted to a fan vote from 24 to 28/11/2021. Nearly 16,000 fans took part in the vote and the new logo received 61% of the votes (see below).

"A combination of digital inspiration and strong Saint-Étienne origins, the chosen logo, with its singular typography, has a dynamic, resolutely futuristic coat of arms without denying the past," said the club, whose current logo has been used since 2000.

AS Saint-Étienne: video presentation of the club's new logo

"The new logo incorporates several elements of the city of Saint-Etienne's coat of arms: the two golden palms, the crown and the three crosses" (AS Saint-Étienne)

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