Exclusive"We need to treat women's assets on their own to restore their value" (Sacha Brunet, Two Circles)

"In our study on women's sport, in addition to capitalising on major events and investing upstream, on the issue of rights, we highlighted the need to treat women's assets in their own right in order to restore their value," said Sacha Brunet, consultant at the sports marketing agency Two Circles, to News Tank Football on 04/01/2022.

"Revenues generated by women's sport in France will increase by 89% over the next five years (compared to 5% between 2016 and 2021), reaching €553m in 2026," explained the sports marketing agency Two Circles, in a study on the economic development of high-level women's sport conducted with Sporsora and published on 09/12/2021.

"To project the growth of women's sport in France, we noted three promising dynamics:
• the growth potential of rights holders (sponsors and media) and matchday revenues, i.e. the possibility of realising commercial potential and generating revenues commensurate with the sporting value.
• the fact that France, with D1 Arkema for example, is on the same growth path as England
• The Paris 2024 Olympic Games, which will act as a…