Ligue 1 Uber Eats: Sports Water, official partner of Paris Saint-Germain for 2021-2024

Sports Water, the mineral and sparkling water brand of the American group WaterCo, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/01/2022.

Sports Water benefits from the status of official partner, the third level in Paris Saint-Germain's sponsorship hierarchy. The annual cost of the agreement is estimated at between €500,000 and €1m, with "the price increasing significantly each season," according to the French sports daily L'Équipe the same day.

"Through this first global sponsorship with a European sports team, Sports Water will engage with millions of Paris Saint-Germain fans, with the best natural water sourced directly from the spring, in tailor-made 100% recyclable bottles branded in Paris Saint-Germain's colours," explained the club, which generated €286.5m in sponsorship revenue in 2019-20. The American company has previously signed commercial agreements with eight MLB franchises, such as the New York Yankees.

As the official water partner of PSG, Sports Water succeeds Smartwater, the mineral…