esports: Chupa Chups (lollipops) extends as an official partner of Karmine Corp for 2022

Chupa Chups, a Spanish lollipop brand, has extended its partnership with Karmine Corp (KCorp, LFL) for the year 2022, announced the French esports club on 01/01/2022.

Since 2021, the Chupa Chups logo has been displayed on the shirts of the winners of the two League of Legends Europeans Masters in 2021 (2^nd major competition of the European League of Legends circuit). This initial agreement was negotiated by the marketing agency Sportfive and included an option to extend the agreement for a further year, until 2022.

To mark the renewal of this partnership, the Chupa Chups Twitter account was renamed "KC Chupa Chups". Michelin (tyres), another KCorp sponsor, has also adopted this initiative and renamed its Twitter account "KC Team Michelin".

The Spanish company thus joins the pool of Karmine Corp partners (Samsung, Logitech, Red Bull, Direct Assurance, Rhinoshield and ekWater). Chupa Chups was also an official partner of the British esports organisation BT Excel in 2021.

Karmine Corp: announcement of the renewed partnership with Chupa Chups on Twitter

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