FFF: Intermarché puts charms (mini shirts) from French national team players into galettes des rois

Intermarché, the historic food retailer belonging to the Les Mousquetaires Group, has activated its partnership with the French Football Federation on the occasion of Epiphany, an annual Christian celebration (on 06/01/2022) during which the "galette des rois" (king cake in English, a dessert that is traditionally served in French households on the Epiphany) is eaten, announced the FFF on 04/01/2022.

"On this occasion, Intermarché, a partner of the French Football Federation, the French teams and the Coupe de France since 2018, is offering to collect 11 exclusive charms (mini French national team shirts) bearing the image of Les Bleus hidden inside the French team's galette des rois on sale in its 1,850 stores until 06/02/2022," said the Federation.

The operation conducted by Intermarché is accompanied by a competition (from 06/12/2021 to 06/02/2022) to win several prizes: a VIP training session to attend a session of the French team players, 10 signed shirts, 1,000 FFF footballs, 400 sports bags from the body and five sets of two tickets to attend a French national team match. "To…