Italian Women's Super Cup: a record 350,000 viewers in Italy for Juventus - AC Milan on La7

Juventus FC - AC Milan (2-1), final of the Italian Women's Supercup 2022 (Supercoppa Femminile Ferrovie dello Stato Italiane), played at the Stadio Benito-Stirpe in Frosinone (2,500 spectators), drew an average of 350,000 viewers on the free DTT channel La7 (Cairo Communication group), on Saturday 08/01/2022 (kick-off at 14:30 CET), according to data from the Italian audience measurement institute Auditel. This figure represented an audience share of 3.5%.

This average audience and audience share are records for a women's football match between Italian clubs, according to the Italian Football Federation (FIGC) on 10/01/2022. The previous record was held by Juventus - ACF Fiorentina, Italian women's first division match, which drew an average of 342,000 viewers on two channels belonging to the pay-TV operator Sky Italia, on Sunday 24/03/2019 (kick-off at 15:00). Audience share: 2.65%.

La7 recorded 2.348 million unique viewers during the match and 193,400 users viewed the content published on the FIGC's Facebook and Instagram pages dedicated to women's football (@figcfemminile)…