Formula 1: Max Verstappen (Red Bull Racing) to create exclusive content with Viaplay (Nent group)

Dutchman Max Verstappen (Red Bull Racing), the 2021 Formula 1 world champion, has become the ambassador of Viaplay, a pay streaming platform belonging to the Swedish audiovisual group Nent (Nordic entertainment group), for which he will participate in the production of exclusive content as part of a "multi-year partnership," announced the group on 10/01/2022. The Viaplay platform is due to be launched in the Netherlands on 01/03/2022 (see below).

"Fans will be able to stream unique documentary programming in which Verstappen reveals the secrets to conquering Formula 1's toughest circuits, along with fascinating glimpses into his life away from the sport's unrelenting pressures, and much more. Verstappen will also become a Viaplay ambassador in all markets in which Viaplay holds rights to show Formula 1," explained Nent (see below).

"Max Verstappen and Viaplay are a perfect fit. We are a world leader in streaming sports, where we are well on our way to showing more than 100,000 live hours every year from an unmatched rights portfolio, while Max's thrilling skills have taken him to…