ExclusiveParis Saint-Germain: "Aim of €25-30m in annual turnover for new Champs-Élysées store" (F. Allègre)

"The annual turnover of the former store reached up to €14m (before tax) with a much smaller sales area. The aim, with this new store, is to approach €25-30m," said Fabien Allègre, brand director at Paris Saint-Germain (Ligue 1 Uber Eats), to News Tank Football on 11/01/2022.

The Parisian club inaugurated its new store located at 92, avenue des Champs-Élysées in Paris (FRA), on 03/01/2022. "With a sales area of 370m2 spread across two floors, the new location doubles the sales area of the original boutique located further down the avenue (at 27)," said Paris Saint-Germain the same day.

"By moving a little higher up the Champs-Élysées, we are improving our visibility with tourists, with 40% more traffic on that side of the avenue," explained Allègre, while the club is also planning to open a store in New York in 2022, after having inaugurated a first in the United States, in Los Angeles, at the end of May 2021.

The development of these various sales outlets around the world should enable Paris Saint-Germain to continue to sell at least one million shirts a year. "It's been an…