Supercoppa Italiana: 7.89 million viewers in Italy for Inter Milan - Juventus on Canale 5

FC Inter Milan - Juventus FC (2-1, after extra time), 2021-22 Italian Super Cup (Supercoppa Frecciarossa) played at the San Siro (Milan, ITA), drew an average of 7.89 million viewers on the Italian free and private TV channel Canale 5 (Mediaset Group) on Wednesday 12/01/2022 (kick-offat 21:00 CET), according to data from the Italian audience measurement institute Auditel. This figure represented an audience share of 33.2%, a record audience for the competition.

Last season, Juventus FC - SSC Napoli (2-0), 2020-21 Supercoppa Italiana (PS5 Supercup), played at the Mapei Stadium (Reggio Emilia, ITA), drew an average of 7.86 million viewers on Italian public TV channel Rai 1, on Wednesday 20/01/2021 (kick-off at 21:00 CET). Audience share: 29%.

Mediaset acquired the free-to-air and pay-TV broadcasting rights in Italy to the Coppa Italia and the Supercoppa Italiana for the 2021-2024 cycle on 01/07/2021. The rights were acquired for €48.2m per year according to Italian media. This is 37% higher than the 2018-2021 cycle (€35.5m per year) and 118% higher than 2015-2018 (€22m per year) when…