esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022
JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League).
As part of the agreement, the UK retailer will...