Bundesliga: Kettler (fitness equipment), premium partner of Borussia Dortmund from 2021-22

Kettler, a German manufacturer of fitness equipment (treadmills, exercise bikes, weights etc.) has become a premium partner (third level) of Borussia Dortmund (Bundesliga), as part of a "far-reaching partnership initially scheduled for one year," announced the club on 14/01/2022.

Kettler will benefit from visibility on signage at the Signal Iduna Park (81,365 capacity) for Borussia Dortmund's Bundesliga matches, which began with the match versus SC Freiburg (5-1 win, Matchday 19 on 14/01/2022). Kettler will also promote its new brand "HOI", which will release a new indoor cycle named "FRAME" with a "BVB special edition of the equipment planned, which will be designed in the black and yellow club's colours," said the club.

"BVB professionals such as Mats Hummels (GER) and Erling Haaland (NOR) will from now on be able to help themselves from the large portfolio of Kettler fitness equipment to prepare for the next match during the warm-up. In addition to on-site promotional tools, the two brands are also cooperating in the areas of video content and social platforms: BVB players will be…