esports: Red Bull, Warner Music and Secretlab extend as LEC (Riot Games) partners in 2022

Red Bull, an Austrian energy drink brand, Warner Music, an American music label, and Secretlab, a Singaporean gaming chair brand, are extending as official partners of the LEC in 2022, according to LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports circuit, on 14/01/2022.

This makes Red Bull the official energy drink provider of the European League of Legends for the fourth consecutive season. "Red Bull will excite the LEC followership by creating content activations that will appear throughout LEC events and also promoting grassroots LoL esports over the next 12 months. Further, Red Bull Solo Q, the official 1v1 League of Legends tournament, in which fans can compete against each other, is returning for 2022," explained LoL Esports.

Warner Music is also in its fourth year of partnership with Riot Games. The American group has been offering musical content featuring international artists promoting LoL. LoL Esports unveiled a promotional music video on 10/01/2022 by American artist Chrissy Costanza dedicated to the launch of the 2022 LEC…