Paris Saint-Germain: over 150 million followers on social media by the end of 2021

"Paris Saint-Germain (Ligue 1 Uber Eats) crossed the threshold of 150 million followers by the end of 2021. This is the second time in 2021 that PSG have reached a symbolic milestone, just ten months after amassing 100 million followers (on 05/03/2021)," announced the club on 21/01/2022.

"With 150 million fans, the French capital club records the highest growth of a sports club on social networks in 2021 and has grown its community of fans by 50% in less than a year," said Paris Saint-Germain.

This increase is mainly due to the arrival of Lionel Messi (on 10/08/2021), following which the Parisian club gained more than 14 million additional fans on the six main platforms (Facebook, Instagram, YouTube, Twitter, TikTok and Weibo) in just five days, according to data from KPMG Football Benchmark published on 10/09/2021. The Parisian club has registered an average of one million new followers per week on social media since the signing of the Argentine striker.

"Paris Saint-Germain is now the most followed brand in France on Instagram, with 54 million followers, and the world's most…