Tennis/Australian Open: Kia launches "Aces for Oceans" a platform raising awareness of plastic waste

Kia has activated its partnerships with Spanish tennis player Rafael Nadal and the Australian Open Tennis Championships and has launched an augmented reality platform called "Aces for Oceans" available on smartphones, announced the South Korean manufacturer on 17/01/2022.

This gamification operation aims to raise awareness among tennis fans on the issue of plastic waste in the oceans. With this campaign, Kia is committed to collecting waste and transforming it into sustainable sports equipment. Rafael Nadal, in partnership with Kia since 2004 (until 2025), is the ambassador of this operation.

The car manufacturer is mobilising users of the "Aces for Oceans" platform through a mobile video game. "Players try to hit their own aces in the game, and plastic waste on the virtual court is removed every time an ace is served. What makes this game so special is that the players' actions in the game have impact in the real world. With every ace hit in the game, Kia is going to turn ocean plastics into recycled tennis equipment for donation to aspiring tennis players," explained the major…