Beijing 2022: NBCUniversal partners with TikTok to create content and "brand experiences"

News Tank Football - Paris - News #240344 - Published on
©  D.R.
©  D.R.

The American media conglomerate NBCUniversal, which holds the US broadcasting rights to the Summer and Winter Olympic and Paralympic Games until 2032, has partnered with the Chinese social network TikTok to produce "content and brand experiences" around the Beijing 2022 Olympic Winter Games (04-20/02/2022), according to US media on 24/01/2022...

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode