Decathlon: Barbara Martin Coppola appointed as CEO from March 2022

Barbara Martin Coppola, a 45-year-old Franco-Spaniard, has been appointed as CEO of Decathlon, announced the French-based group, specialised in the design, production and distribution of sporting goods, on 24/01/2022. Coppola succeeds Michel Aballea, who has held the position since 2015. The appointment will take effect in March 2022.

"Barbara Martin Coppola has a successful track-record of transforming and growing large-scale companies globally. She has a strong digital and business background, developed over 20 years working and living in nine countries worldwide. Prior to Decathlon, she held leading positions in several global businesses such as IKEA (from 2018), Google, YouTube (in France and the USA, 2008-2015), Samsung (in South Korea, 2005-2008) and Texas Instruments (in Europe and Japan 1999-2004)," explained Decathlon.

"The current good health of Decathlon and our strong ambitions encourage us to accelerate the transformation of our business model to better assert our position as a world leader in sport. We are convinced that Barbara will be able to lead this transformation…