Rugby: TikTok, title sponsor of the Women's Six Nations for 4 editions of the tournament (2022-2025)

TikTok (Douyin in Asia), a Chinese social network available in over 150 countries and 75 languages, has become an official partner of Six Nations Rugby Ltd for four years (2022-2025), announced the body on 27/01/2022.

As part of the agreement, TikTok becomes the first title sponsor of the Women's Six Nations Tournament, now named the "TikTok Women's Six Nations". The 2022 edition of the women's competition will take place from 26/03 to 30/04/2022. TikTok also becomes an official partner of the men's competitions organised by Six Nations Rugby: the Guinness 6 Nations Tournament and the Autumn Nations Series.

"To date, TikTok has amassed more than 5.1 billion views for its #rugby content, with #SixNationsRugby a rapidly growing hashtag on the platform. As part of its partnership across Six Nations Rugby, the Unions will commit to utilise dedicated TikTok Rugby Creators embedded within each home Union to enhance the experience for the fans, deliver even better regular content and grow rugby on its platform," said the body, which has 70,100 followers on its TikTok account.

The Chinese…