United States: $1.8bn in sponsorship revenue generated by the NFL in 2021-22 (+12%)

$1.8bn (€1.6bn) is the amount of sponsorship revenue generated by the National Football League and its 32 franchises over the 2021-22 season, announced the American agency IEG, which is specialised in sponsorship consulting, on 26/01/2022. This amount is up by 12% compared to the 2020-21 season ($1.62bn in 2020-21 and $1.47bn in 2019-20).

This...