MLS: Bimbo (food production) extends shirt sponsorship contract with Philadelphia Union through 2019

Bimbo, a Mexican food company that specialises in bakery products, has extended its contract as shirt sponsor of Philadelphia Union (MLS, the North American football league) through 2019, the franchise announced on 20/08/2014. The contract was initially scheduled to end in 2014.

The contract is estimated at €1.7m per year. Bimbo has been the shirt sponsor of the Philadelphia franchise since 2011. Bimbo Bakeries USA, the group's American subsidiary, is headquartered in Horshaw in Pennsylvania, 47km from Philadelphia. Bimbo has more than 60 sales points in the United States.

The Mexican group will be on the advertising in PPL Park (capacity 18,500) and receive hospitality packages.

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Bimbo

• Sector: food company specialised in bakery products
• Founded: 1945
• Headquarters: Mexico City (Mexico)
• Employees: 130,000
• Turnover: €10.45bn (2012)
• Sponsor of: MLS (Major League…