Premiership Rugby: Exeter Chiefs replace Native American-themed branding with a new logo

News Tank Football - Paris - News #240867 - Published on 31/01/22 at 14:40
©  D.R.
The new logo of the Exeter Chiefs, on which a Celtic warrior replaces the Native American chief - ©  D.R.

Exeter Chiefs (Gallagher Premiership Rugby) are abandoning their logo depicting a Native American chief and have unveiled a new visual identity, according to the club on 27/01/2022. A Celtic warrior will now appear on the emblem of the English club, which will also be retaining its name, from July 2022.

"The change in identity comes in the...

©  D.R.
The new logo of the Exeter Chiefs, on which a Celtic warrior replaces the Native American chief - ©  D.R.

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