ExclusiveTotalEnergies: "Promote our brand and share the message of transformation" (D. Ricour-Dumas)

"Sports sponsorship is used to promote our brand and, more recently, to share the message of transformation in a setting, sport, where people are available. We are looking to promote our group in a sport that is closer to the people, with a strong territorial anchoring. The TotalEnergies 2021 Africa Cup of Nations is an excellent platform for deploying our brand strategy," said Damien Ricour-Dumas, vice-president corporate brand & advertising at TotalEnergies, to News Tank Football on 28/01/2022.

"For the TotalEnergies AFCON Cameroon 2021 (postponed to 2022), we are looking to establish our brand, seeking to build awareness, and all of our operations highlight our new logo and name across all our points of contact, including service stations. We have launched a special shirt for fans and we have completed the Trophy Tour, in Africa, with no less than eighteen countries visited, i.e. everywhere TotalEnergies is present," continued the head of a group that changed its brand and visual identity from Total to TotalEnergies, on 28/05/2021.

The French group's UCI Pro Team cycling team…