Golf: Cazoo signs its first partnership in France and becomes title sponsor of the Open de France

Cazoo, an online car sales platform, has extended its partnership with the European Tour, the golfing company that organises the DP World Tour, and has become the title sponsor of the men's 2022 Open de France, announced the British group on 01/02/2022. The competition, which will take place at the Golf National de Saint-Quentin-en-Yvelines (Yvelines) from 22 to 25/09/2022, will be known as the "Cazoo Open de France".

This is the first sponsorship agreement signed by Cazoo in France. "The deal includes significant on-course and off-course branding to include tee boxes and markers, greenside boards, par and yardage boards as well as caddy bibs and branding," explained Cazoo, a company founded in 2018, which launched its French subsidiary in December 2021.

The London-based group has been a partner of the European Tour Group since 2021 and holds the naming rights to the Cazoo Open in Wales and the Cazoo Classic in England.

The company, founded by British businessman Alex Chesterman, first entered the sports sponsorship market by signing agreements with Premier League clubs Everton FC and…