Amazon/Ligue 1: public places offer marketed by Screach, which appoints J. Bergeaud as CEO France

The Amazon Pass Ligue 1 offer for public places (bars, restaurants, hotels, cafés, shops, gyms, hospitals, retirement homes, campsites) has been officially available in France as of 01/02/2022.

This offer is marketed by Screach, a British streaming and digital signage platform specialised in offers for places open to the public. Julien Bergeaud, former managing director of Mediapro's former French TV channel "Téléfoot la chaîne", has been appointed as Screach's CEO for France.

Screach has three subscription offers for Amazon's Ligue 1 Pass, the first of which is priced at €85 per month, per establishment.

"The Screach application, already available in 157 countries, aggregates several live sports event broadcasting offers and allows establishments, via a subscription or an a la carte service, to broadcast these events in HD quality to increase their attendance and boost sales," said Screach.

"The platform, developed by UK technology company Screenreach Interactive, is already used by the NFL and includes advertising and digital signage capabilities for venues. It allows venues to…