2022 Six Nations: Guinness, TikTok, Breitling, Macron... an update on the competition's partners

Guinness (beer), TikTok (social network) and Breitling (watchmaker) are the three official partners of the 2022 Six Nations, which begins with the Ireland - Wales match on Saturday 05/02/2022 (kick-off at 14:15 local time, 15:15 CET).

The Irish beer brand Guinness (owned by British group Diageo) is the title sponsor of the Guinness Six Nations for the 2019-2024 cycle (€10m/year). TikTok and Breitling are new partners of the competition organised by Six Nations Rugby Ltd. The Chinese social network has even become the first title sponsor of the Women's Six Nations (played from 26/03 to 30/04/2022). Breitling has succeeded Tissot as "official timing partner" of the men's competition. Amazon Web Services (technology) and Dove Men+Care (cosmetics) are no longer listed as partners of the competition in 2022.

Macron is the most represented equipment supplier in the tournament with three federations under contract (Scotland, Italy and Wales). Le Coq Sportif (France), Umbro (England) and Canterbury (Ireland) are the other represented equipment manufacturers. There have been no changes to the…