Beijing 2022: IOC's Top partners keep a low profile at the opening of the Winter Games (04/02/2022)

Of the 13 partners in the IOC's "Top" partnership programme, few communicated on their marketing plans ahead of the opening of the Beijing 2022 Olympic Winter Games on 04/02/2022.

Samsung, the South Korean partner for smartphones, is presenting a limited edition co-branded mobile phone offered to athletes, while Airbnb (accommodation rentals...