Southampton FC: Hummel sells 500 collectable shirts for 20^th anniversary of the club's foundation

Hummel, a Danish equipment manufacturer, has activated its partnership with Southampton FC (Premier League) and launched a limited edition shirt dedicated to the club's Foundation to celebrate its 20^th anniversary, on 03/02/2022. The 500 available shirts priced at £99 (€117) have all been sold, announced the club on 04/02/2022. All profits will be donated to the Foundation.

Examples of the shirt, worn by Southampton players during the match versus Coventry City FC (2-1, 4^th round of The Emirates FA Cup 2021-22, Saturday 05/02/2022), will also be auctioned off for the benefit of the Foundation, "during the week commencing 14/02/2022," said the club.

"It's very important to us that the club's partnerships are built on a foundation of shared values and Hummel's brand mission to change the world through sport has already unlocked a number of campaigns that have made a positive impact in our local community," said Sarah Batters, director of marketing and partnerships at Southampton FC. The English club and its equipment supplier also recently unveiled a training shirt in support of the…