Liverpool FC: Vista becomes an official partner to promote the city of Liverpool's small businesses

Vista, a US-based company specialised in marketing, design and printing for small businesses (business cards, posters, etc.), has become an official partner of Liverpool FC (Premier League) as part of a "multi-year agreement" from 2021-22, announced the club on 03/02/2022.

Vista thus becomes the "official small business design and marketing partner" (fourth level) of the Liverpool (ENG) club. The global deal with LFC is Vista's first sports partnership in the UK. Together, LFC and Vista will develop programmes that celebrate small businesses in the global LFC community and integrate them into team platforms, including digital and social media content, in-stadium activation, and promotion," explained Liverpool FC.

"The initial focus for the partnership will be to support small businesses in Liverpool through the 'Small Business of the Match' experience in the spirit of 'making small feel big'. Inspirational small business owners will be nominated by LFC for their positive impact on the community and will be rewarded with an unforgettable matchday experience and recognition within…