ExclusiveUEFA/ECA: "A tectonic shift in the role that clubs now play in decisions" (N. Al-Khelaïfi, ECA)

The appointment of TEAM Marketing and Relevent Sports Group "as marketing and sales partners for UEFA club competitions (UCC) for the cycle 2024-2027, represents a tectonic shift in the role that clubs now play in the decisions that shape European football," said Nasser Al-Khelaïfi, chairman of the ECA, in a letter to the approximately 250 clubs that are members of the European Club Association on 08/02/2022.

The UCC is a subsidiary of UEFA created in 2017, with half of its board members appointed by UEFA and the other half by the European Club Association, of which Nasser Al-Khelaïfi is chairman (read below). The UCC has the legal status of a limited company. It is based in Nyon (Vaud, SUI), as are UEFA and the ECA.

The marketing of the global rights (media and sponsorship/marketing) to UEFA men's club competitions (Champions League, Europa League, Europa Conference League, Super Cup and Youth League) for the 2024-2027 cycle, has been awarded to the Swiss agency TEAM Marketing, announced the European body on 07/02/2022. Relevent Sports Group, an American media company and sports…