esports: Sportfive named exclusive sales agency for Misfits Gaming, which has a LoL team in the LEC

Sportfive has been appointed as the "exclusive global commercial sales agency" for Misfits Gaming Group, a US-based gaming and esports company, announced the marketing agency on 09/02/2022. "As part of the relationship, Sportfive will work across Misfits' expansive esports and gaming portfolio across the US and Europe, focusing on revenue generation, business development, sponsorship integration, and partnership development," said Sportfive.

"Sportfive will support the commercial development of Misfits' esports teams across the League of Legends European Championship (LEC) and Rocket League (Riot Games), along with the Florida based franchises in the Call of Duty and Overwatch League (Activision Blizzard). Additionally, Sportfive will be tasked with finding brand partners for Misfits recently announced Minecraft  (Mojang Studios / Microsoft) initiatives," explained the agency. Misfits Gaming also has a team (Misfits Premier) that plays in the French LoL league, the LFL.

Sportfive is thus strengthening its commitment to esports. The agency accompanied Fnatic in 2021 for the major…