Spain: Decathlon launches "D-padel.com" an e-commerce platform dedicated to padel

Decathlon has launched "D-padel.com" in Spain, an e-commerce marketplace dedicated to padel, according to the Spanish subsidiary of the French-based group that designs, produces and distributes sporting goods on 15/02/2022.

The platform "will offer from more than 15,000 references among which the Decathlon, Artengo or Kuikma brands stand out, along with 23 other brands such as Bullpadel, Head, Starvie Nox, adidas, Drop Shop or Varlion. The marketplace has a personalised service through which customers will be able to ask any questions of the team of specialist collaborators online and an option that allows comparing up to 4 products between all the brands to facilitate the choice of their sports equipment according to the needs of the athlete," explained Decathlon.

In 2020, the French group launched "Kuikma", its own brand dedicated to padel. Decathlon recruited two brand ambassadors for 2022-2024, Spanish padel players Lucía Sainz and Maxi Sánchez, on 24/01/2022.

"Intrapreneurship is key to understanding D-padel.com. From Decathlon teams are always encouraged to implement their…