Serie A TIM: 1.18 million viewers in Italy for Atalanta BC - Juventus FC on DAZN (Auditel)

Atalanta BC - Juventus FC (1-1), on Matchday 25 of the 2021-22 Serie A TIM season, drew an average of 1.18 million viewers on DAZN, on Sunday 13/02/2022 (kick-off at 20:45 CET), according to data from audience measurement institute Auditel. This figure represented an audience share of 4.8%.

DAZN's reference audience data for the 2021-22 Serie A TIM season are those of Auditel and not those of Nielsen (initially communicated by DAZN at the beginning of the season), following a decision by AGCOM, the regulatory and competition authority for the communication industries in Italy, on 31/01/2022 (see below).

DAZN holds the broadcasting rights in Italy to 10 Serie A TIM games per matchday (7 of which are exclusive) for €840m per year over the 2021-2024 cycle.

Italy: "Audiences measured by DAZN/Nielsen significantly higher (+50%) than those of Auditel" (AGCOM)

• "An initial analysis of the overall data relating to the Auditel and DAZN/Nielsen data shows that the overall audience measured by DAZN/Nielsen is significantly higher than that measured by Auditel. In fact, the overall percentage…