ExclusiveOppo (smartphones, CHN): "Our goal is to become the favourite brand of the French" (Julian Clobus)

"Sports sponsorship is a strategic pillar for Oppo. Tennis was our entry point into sports (in 2019) and remains our main focus. Our goal is to become the favourite brand of the French, and tennis remains among their favourite sports. By choosing to associate our image with Roland-Garros, Wimbledon and the Rolex Paris Masters, we have made a commitment to consistency. A positioning that gives us a solid foothold in the sports world, but above all a legitimacy to communicate on this sector, which is synonymous with loyalty," said Julian Clobus, marketing and communication director at Oppo France, to News Tank, on 15/02/2022.

Julian Clobus outlined Chinese smartphone manufacturer Oppo Group's marketing strategy. Oppo was a partner of the Roland-Garros Grand Slam tournament for the 2019-2021 period. "The renewal of the contract is under discussion. We are still interested in accompanying the tournament," said the head of Oppo's French subsidiary based in Boulogne-Billancourt (Paris, FRA).

"The ROI (return on investment) for such a partnership is quite low. A good partnership must be…