Social media: NBA, competition with the most followers ahead of Champions League and LaLiga (KPMG)

News Tank Football - Paris - News #242669 - Published on 17/02/22 at 15:30
©  D.R.
The NBA, the most followed competition on social media ahead of the Champions League and LaLiga - ©  D.R.

With 214.3 million cumulative followers on the main social networks (Facebook, Instagram, Twitter, YouTube, TikTok and Weibo), the NBA is the most followed sports competition globally, according to data published by KPMG Football Benchmark, the business intelligence platform of the international network of audit and advisory firms, on...

©  D.R.
The NBA, the most followed competition on social media ahead of the Champions League and LaLiga - ©  D.R.

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