NFL: $170m in media value generated for sponsors of the Super Bowl (played on 13/02/2022)

NFL sponsors generated $170m (€149.7m) in media value during the Super Bowl 2022 at the SoFi Stadium in Inglewood, California on 13/02/2022, according to a study by Elevate Sports Ventures (consulting) and Hive (AI, cloud) published on 14/02/2022.

"Excluding commercials as well as the official pre-game and post-game shows, more than 75 minutes...