Serie A TIM: Wefox (insurance), becomes AC Milan's first ever back shirt sponsor (€6-8m/year)

Wefox (formerly known as ONE Insurance AG), a German online insurance company, has become an "official insurance partner" and back shirt sponsor of AC Milan (Serie A TIM) from the 2021-22 season, announced the club on 21/02/2022.

Wefox is the first brand to be featured on the sponsorship space on the back of AC Milan's shirts. As a premium partner (second level), the German insurance company will pay between €6m and €8m annually to the Milanese club, according to Italian media on 18/02/2022. AC Milan has also welcomed its first sleeve sponsor during the 2021-22 season, namely BitMex (trading, cryptocurrency).

"The Wefox logo will then be visible in all Serie A and Coppa Italia games as well as in all friendlies. Through the partnership with AC Milan, Wefox is now officially expanding to Italy, launching its innovative insurance products in the market in March (2022)," explained the club.

Wefox has also been the sleeve sponsor of 1. FC Union Berlin (Bundesliga) since 2019-20.

Serie A TIM: AC Milan may sign other shirt sponsorship deals after renegotiating their partnership with main…