esports/gaming: Riot Games launch a new logo and a web page dedicated to the media

The US video game publisher Riot Games has unveiled its new logo on 22/02/2022. "Beginning today, we will be updating the Riot Games logo with a new look across all touchpoints. This will be followed by an expanded Riot Games brand design system that will be rolled out across Riot-branded touchpoints throughout 2022. These visual updates don’t change our mission or purpose, which remains aspiring to be the most player-focused game company in the world while making it better to be a player," said the group, which last changed its logo in 2019.

"As Riot enters its second decade, we felt the timing was right to update and expand the Riot Games visual system to set us up for success long-term. The change to the logo was an output of building a more cohesive visual system including the creation of additional unique assets (like typography) that will help players recognize us more easily where we show up. While we made the wordmark a bit more modern, we wanted to retain the original spirit of the fist and make it clear that Riot GAMES remain at our core," explained the company founded in…