Beijing 2022/Discovery: streaming subscriptions up 50% in Europe compared to PyeongChang 2018

During the Beijing 2022 Winter Olympics, Discovery recorded a 50% increase in "new paid streaming subscribers" across Europe compared to PyeongChang 2018, announced to the US group's French subsidiary on 23/02/2022.

"In France, 6.7 million TV viewers and 5.7 million internet users followed the Beijing 2022 Winter Olympics on Eurosport," said...