Premier League: Wasabi Technologies, official cloud storage partner of Liverpool FC from 2021-22

Wasabi Technologies, a global IT service management company specialised in cloud storage and based in the United States, has become an official partner of Liverpool FC from 2021-22, announced the Merseyside club on 23/02/2022.

Wasabi Technologies has the title of "official cloud storage partner" the fourth level in the LFC's sponsorship hierarchy. As part of the agreement, the Wasabi logo will be featured on advertising panels at Anfield (54,000 capacity). The brand aims to use the club's popularity to build its own "brand awarness, recognition and visibility across global markets."

"With the sports industry increasingly driven by data, from fan experience to analytics that drive player development and in-game strategy, the partnership with Wasabi will provide Liverpool FC with the opportunity to harness the power of its huge volumes of data and information in a constantly evolving digital world," explained the club.

"We are always looking for ways to innovate and enhance the technology we use to store and share important files and information across the business. Data is becoming…