Valencia CF: Cazoo (vehicle e-commerce) to succeed Socios.com as main shirt sponsor from 2022-23

Cazoo, an online vehicle sales platform, is to become the main shirt sponsor of Valencia CF (LaLiga Santander) from 2022-23 as part of a "multi-year agreement," announced the Spanish club on 28/02/2022. The British company will pay Valencia CF €4m per year, according to Spanish media reports today.

This is Cazoo's second sponsorship deal in Spain, following a first partnership with Real Sociedad (LaLiga Santander) as the Basque club's main shirt sponsor for the 2022-2025 cycle.

"Cazoo currently sponsors other clubs such as Everton FC and Aston Villa FC in the Premier League and this deal will form part of an extensive marketing campaign by Cazoo when it launches in Spain in the first half of 2022 as it continues to rollout across Europe, following its recent launches in both France and Germany and its acquisition of Barcelona-based Swipcar (on 17/11/2021)," explained Valencia CF, which generated €19.73 in sponsorship revenue during 2020-21.

The Spanish club is displaying the crypto-asset operator Socios.com as its main shirt sponsor in 2021-22 following an agreement signed on…