Tour de France: lastminute.com (travel and leisure), "official travel partner" from 2022

lastminute.com, an online travel package booking company, is to become an "official travel partner" of the Tour de France from 2022, announced Amaury Sport Organisation (ASO), the organiser of the event, on 01/03/2022. "The sponsorship agreement includes Paris-Roubaix, Paris-Roubaix Femmes, the Tour de France Femmes avec Zwift and L’Étape du Tour de France."

"To celebrate the partnership, lastminute.com will launch a digital campaign under the theme of #tourlikeapro, with tips and advice on how to best experience the race and explore some of Europe's most scenic destinations. The Tour de France followers will also be able to see lastminute.com branding in the bibs and along the stages," said ASO.

"We are very happy to welcome lastminute.com as a partner of the Tour de France. Our sport is characterised by the discovery of landscapes, territories and cultures, everything you encounter when you travel. Every cycling fan has a great desire to explore the settings in which its champions ride. It is therefore only natural that the online travel sector's European leader would join us in…