TV advertising: Global market of €180bn in 2020, +38% compared to 2013 (Digital TV Research)
Global TV advertising expenditure will reach $236bn (€179.6bn) in 2020, a 38% increase compared to 2013 ($172bn, €130.9), and 54% higher than in 2010 ($154bn, €117.2bn), said the study "TV Advertising Forecasts" by the British research institute Digital TV Research on 20/08/2014.
TV advertising expenditure is expected to grow by 4% in 2014 in...